The Keg Spirit Foundation
Funding for The Keg Spirit Foundation is raised through a variety of ways including; company-wide promotions, the sale of Keg branded products at retailers across Canada, and local store fundraising initiatives.
Since the Foundation was established, there have been many inspiring stories of Keggers making a difference by giving their time, energy and enthusiasm to worthwhile causes. One of those stories is the Spirit Ride that happened in 2014. Inspired by three Keggers who cycled across Canada in 2006 to raise funds for The Keg Spirit Foundation, and by our president, David Aisenstat, who climbed Mount Kilimanjaro in 2010 to do the same, Keg franchisee Rob Haberman “hit the road” raising funds and awareness with a 1,132 km ride starting from our Lethbridge, Alberta location and finishing up at The Keg in Whistler, B.C. The ride raised over $120,000 with the support of Keg staff, guests, suppliers, and franchisees.
Our support goes beyond dollars. Keg employees are encouraged to donate their time and energy to local initiatives that benefit their communities. Whether they are participating in local charity walks, filling the storerooms of emergency shelters, or providing special dinners for families in need, Keg staff come together in a variety of ways to help their communities.